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Tommy Hilfiger brings global phenomenon Stray Kids to new heights in an undeniably New York City campaign to present the Tommy Hilfiger Fall 2024 collection.

The campaign, set against the backdrop of the NYC skyline, showcases K-pop superstars in modernized prep classics, redefining the essence of dreaming big. With the eight group members embodying the dynamic confidence that ties the brand to its roots, the campaign is a tribute to the notion that there’s no place like home — especially New York City. It encapsulates the vibrancy, confidence, and ambitious spirit central to the Tommy Hilfiger narrative.

“Tommy Hilfiger is an American style icon. Each time we visit he helps us to feel at home through his timeless prep style - it makes us feel that anything is possible. We’re so excited for our fans to see us on top of the world in this iconic New York campaign,” Stray Kids mentioned.

“New York City’s skyline is the ultimate stage for an iconic pop culture moment. For our third campaign with Stray Kids, we took them to higher grounds - capturing them above the city that has inspired me from the start was the ideal way to highlight their distinctive style, which perfectly embodies the vibrant energy of New York,” Tommy Hilfiger added.

The Fall 2024 collection is inspired by New York City, the home of classic American style, channeling the city’s unique spirit and reinterpreting it with a distinctly Tommy twist. Continuing a tradition of working athletic details into each collection, the assortment of casual sportswear presents contemporary takes on classic silhouettes including sharply tailored chinos, refined cable-knits and refreshed polos.

New season highlights include a modernized wool coat in camel as the ultimate layering piece, an oversized puffer in elegant plaid, as well as polished pea coats in deep navy and bombers with varsity-inspired details. Soft sweaters, classic Oxford shirts and expertly cut blazers are crafted to layer, whilst loafers and sleek Chelsea boots are a statement of versatility and everyday elevation. Effortless but impactful, it’s a modern take on the timelessly cool, but undeniably NYC and undeniably Tommy.

Global K-pop sensations Stray Kids are taking the world by storm with the recent release ‘ATE’, solidifying their internationally acclaimed stardom with their fifth consecutive Number 1 on the Billboard 200. The group builds on their long-standing status as part of the Tommy family, having previously starred in the Tommy Hilfiger Fall 2023 and Spring 2024 campaigns. Shot in the brand’s iconic red, white and blue, band members Bang Chan, Lee Know, Changbin, Hyunjin, HAN, Felix, Seungmin, and I.N were photographed in effortless and uplifting portraiture by Alisdair McLellan.

The Fall 2024 collection will be available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @RealStrayKids.

As the summer sun reaches its peak, it’s time to embrace the season with a wardrobe refresh that balances both comfort and style. Tommy Hilfiger’s latest collection offers a range of summer essentials perfect for those sun-soaked days and balmy nights.

Whether you’re planning a casual beach outing or a sophisticated evening gathering, these outfits are designed to keep you looking cool and feeling great. Let’s explore some must-have pieces for both women and men that will elevate your summer fashion game.

For Her: Effortless Elegance

First up for the ladies is the classic yet versatile Chino Shorts. These shorts are a summer staple, offering a tailored fit that makes them perfect for a variety of occasions. Pair them with a lightweight blouse or a casual tee, and you’ve got a look that’s both relaxed and polished. For a nautical vibe that’s quintessentially summer, the Striped Tank Top is an ideal choice. Its classic stripes make it easy to layer or wear solo, especially when matched with high-waisted shorts or a denim skirt.

Moving on to something a bit more sophisticated, the Pleated Midi Skirt is a standout piece. Its flowy silhouette and subtle logo detailing add a touch of elegance, making it perfect for both day and night. Pair it with a fitted top and sandals, and you’re ready for anything from a brunch date to an evening stroll. For those summer parties or casual get-togethers, the Gingham Bodycon Dress is your go-to. This dress combines a flattering fit with a strappy design, ensuring you make a stylish statement. Complete the look with a pair of wedges and a sun hat for that perfect blend of chic and playful.

For Him: Cool and Casual

For the gents, the Short Sleeve Linen Shirt is a summer essential. Its breathable fabric makes it perfect for hot days, ensuring you stay cool without compromising on style. Pair it with chino shorts or light jeans for a laid-back yet refined look. If you prefer something with a bit more stretch, the Elastic Waist Shorts offer both comfort and versatility. Their relaxed fit makes them ideal for everything from beach days to casual outings.

Next, the Pigment-Dyed Linen Shirt offers a touch of unique style with its rich, washed-out colors. This shirt pairs perfectly with shorts or rolled-up jeans, giving you a look that’s both contemporary and relaxed. For a classic casual option, the Crew Neck Tee with Front Emblem is a wardrobe must-have. This tee’s simple yet stylish design makes it easy to wear with almost anything, providing a solid foundation for a variety of summer outfits.

With these stylish picks from Tommy Hilfiger, your summer wardrobe will be ready for any occasion. Whether you’re dressing up or keeping it casual, these pieces offer the perfect blend of comfort and style. So, step into the season with confidence and make the most of those sunny days and warm nights.

Feel the sun, embrace the style, and enjoy a fashionable summer with Tommy Hilfiger’s latest collection.

The collection is available on tommy.com and in TOMMY HILFIGER stores in Romania in Bucharest Mall - Vitan, Băneasa Shopping City, AFI Cotroceni, Palas Iași, Iulius Town Timișoara, Iulius Mall Cluj - Napoca, City Park Mall Constanța, AFI Brașov, Promenada Mall Sibiu and Promenada Mall Craiova.

Tommy Hilfiger announces the sponsorship of Spanish driver Nerea Martí, a strong talent, and a historic cooperation with F1 Academy, a series created to support and develop future female drivers.

Leveraging its worldwide platform to inspire future female drivers and transform the sport, Tommy Hilfiger is building on a tradition of creative relationships in the Formula 1 world. Bringing attention to F1 Academy, the collaboration is motivated by a common goal of supporting courageous female drivers and assisting in their advancement to the highest echelons of competition.

"I am excited by Tommy Hilfiger’s approach for this season and it's amazing to wear their colors as we push the limits in every race. By backing F1 Academy he is standing behind female drivers and helping us break boundaries. Beyond the track, I’m looking forward to activations and events that will help me grow both professionally and personally," Nerea Martí mentioned.

Tommy Hilfiger added that he is a lifelong fan of motorsport and its evolution is exciting.

"The world of racing is developing at an incredible pace and the F1 Academy is at the forefront of this movement. I look forward to working with Managing Director Susie Wolff, leading driver Nerea Martí and the entire F1 Academy team as they break barriers in a traditionally male-dominated sport," Hilfiger added.

Tommy Hilfiger has been working with Formula 1 teams since the 1990s, and one of the fifteen liveries created for the 2024 season is a continuation of his heritage. From February 20th to 23rd, Nerea Martí will make its race suit and vehicle debut under the Tommy Hilfiger brand during pre-season testing in Saudi Arabia. Tommy Hilfiger will also create and provide the staff uniform for the F1 Academy.

“Tommy Hilfiger is one of the most recognized global lifestyle brands, so it is a great honor to welcome them to F1 Academy as an Official Partner. Tommy Hilfiger is fully invested in our mission to improve female representation in motorsport, and their global brand platform will appeal to those outside of the motorsport world and help us reach new audiences," Susie Wolff declared.

In Formula 1, Tommy Hilfiger is at the forefront of creating innovative ads and activations. Previously, fashion presentations inspired by the track have been held, and legendary athlete Lewis Hamilton has collaborated on collection design. As a partner of the eagerly awaited Apple Original Films Formula 1 Feature, which stars Brad Pitt and Tommy Hilfiger Menswear Ambassador Damson Idris, the brand is eroding this tradition.